BREESHA FOGG
UI DESIGN · BRAND IDENTITY
INTRODUCTION
Firehouse Pizzeria is a project that I created in my spare time. In crafting the UI, I meticulously curated a visual palette that mirrors the vibrancy of Firehouse’s signature pizzas. From the menu navigation to the checkout process, every pixel was designed with the user’s journey in mind, ensuring a seamless flow that’s as satisfying as the first bite.
MY ROLE
User Research
Product Strategy
UI Design
Prototyping
Usability Testing
TOOLS
Figjam
Figma
Maze
TIMELINE
5 weeks
IDEATING AND CONCEPTUALISATION
BRANDING | VISUAL STYLES AND COMPONENTS
For the ‘Firehouse Pizzeria’ brand concept I designed and shaped the brand identity, logo and type. As the wireframes gained fidelity, I established a design system for Firehouse including visual styles and UI components. This increased efficiency during high fidelity design iteration and helped maintain consistency across the platform.
